We offer web development, not just web design.
Our custom websites feature:
- Professional graphic design
- Consultation on the content, structure, layout and usability of web pages
- Search engine friendly design
- A back end that you can log into to update and make changes to your site
- Access to site statistics
- Submission of the site to all major search engines
- Free e-mail marketing account
- Free web hosting and one domain name for the first year
Here are some things that you should consider when designing a website:
- Content – What unique content will your user’s find beneficial?
If web users can find the same content somewhere else, why should they visit your site? Content can be anything from articles, to items for sale, to videos or web applications. Being unique is key to marketing on the web.
- Structure – How is your site organized?
Site structure, or how pages relate and are linked to each other, is important. If your structure doesn’t make sense for your site’s visitors, they won’t find what they are looking for and will look elsewhere.
- Layout – How are your pages organized?
The layout of your pages can vary depending on what part of the site you are on, but there should be an overall theme as a visitor moves around the site. Layout has to do with what is on a page and where it is located. Small changes can make a big difference and we usually recommend testing different layouts once your site is up and running.
- Design – What graphics are used on your site?
The design aspect of a site typically encompasses the graphics such as logos, backgrounds, icons, buttons and the like. This is an important piece of the puzzle because it can have an impact on brand recognition, but too often becomes the primary or only focus when preparing to launch a site.
- Usability – Is your site user friendly?
As a website owner, you have desired actions that you want your visitors to perform. However, many sites don’t take into account the visitor’s point of view. If your users get lost or confused, you can guarantee that your site will under perform until the problem is fixed.
- Optimization – Is your site search engine friendly?
The code behind each page, the link structure within the site, the existence of a sitemap, and many other factors that often go unnoticed by the general public determine how easily pages can be found by major search engines such as Google and how well your pages rank in those search engines. The difference between a well ranked website and an obscure site can be hundreds or thousands of visitors every month.
- Functionality – Will your site do what you and your users expect?
Functionality pertains to the gaps between what a user expects to be able to do on a site and what it will actually do; or it can pertain to the inability to expand the site’s functionality later due to an inadequate information architecture. Either way, not planning ahead and doing the necessary research always results in greater expense down the road.
- Automation – What can your site do automatically, so you don’t have to?
Many web design clients don’t fully understand the capabilities of the technology their website is built on. From sending an e-mail when a form is filled out, to integrating your site with an e-mail marketing list or customer relationship management software, to creating custom applications for your users, there are many things you can do to become more customer-centric and to lighten your work load.
- Analytics – Are you tracking vital site statistics?
You can’t improve your site if you don’t have a handle on what is working and what is not. How many visitors came to my site? Where did they come from? Did they stick around? What did they look at the most? Did they convert? Tracking analytics can help you answer these questions and many more.