Getting Started, WordPress

Creating a Photo Gallery in WordPress

Many people get confused when trying to create a photo gallery in WordPress. It isn’t obvious at first glance how to utilize this built-in feature. Let me walk you step-by-step through how to create a photo gallery by uploading images from your computer or by using images already in your media library.  Just in case you need a little more help, you can follow along with the video! Continue reading

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Getting Started, WordPress

Adding Pages to a WordPress Site

WordPress is a popular solution for managing website’s nowadays.  The reason it is so popular is because of the simplicity with which you can add or manage the content on your site.

Using WordPress for the first time can be a bit confusing, but once you get the hang of things, I guarantee you will love it!  One of the first tasks you will need to learn to perform is how to add a page to your site.   Continue reading

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Landing Page Optimization, Search Engine Optimization, Social Media, Web Marketing

Landing Page Confusion

Most people are clear on the definition of a landing page.   A landing page is just a page on your website where you are driving traffic to, typically from an ad campaign. The whole point of the page is to get new visitors to complete some specific action on the page, such as begin a free trial or even buy a product. The more you test and improve on the page, the more likely visitors to the page are to complete the desired action. So what is the confusion?

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Landing Page Optimization, Search Engine Optimization, Social Media, Web Marketing

Online Sales Leads

Is your business struggling to generate online sales leads? It is common knowledge that generating sales leads online can be more effective than traditional methods, not to mention more cost-effective. Given the current economy, businesses are looking to the internet in order to cut marketing costs.  We are going to take a look at different methods of lead generation and how your company might use them.

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Web Design, WordPress

Choosing a WordPress Theme

Choosing a WordPress theme can be a confusing task for a lot of people.  Everyone can choose a theme that looks nice, but being able to head off potential problems before you launch a theme on a live site is extremely important.  As a WordPress developer, I am often asked to review WordPress themes for clients.  In order to avoid major issues, I recommend doing the following checks on any theme that you are seriously considering.  These checks are listed in the order that they should be done…

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Search Engine Optimization

New SEO Tool Just Released

As of today, we have just released our first of many SEO tools to come. The Meta Tag Checker Tool helps you analyze how well you are using SEO related tags on a given web page.

If you have ever wondered how you should be using the following elements on your webpages, you should check out our new tool:

  • HTTP Status
  • Page Title
  • Canonical Link
  • Meta description tag
  • Meta keywords tag
  • Meta robots tag

Over time, we will be improving the information that this tool returns, but I think we are off to a great start!  If you have any issues with it or have any feature requests, let us know by commenting on this post.

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Search Engine Optimization

Redirect Old Domain to New Domain via .htaccess

When you migrate a site from one domain to another, it is very important that you don’t break all the links that you built to your old domain. Proper redirection of all the pages on the old domain to the same location on the new domain will ensure that visitors to the old domain will end up in the right place.  A failure to redirect will result in a loss of visitors as well as search engine rankings.

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Social Media

Black Hat Social Media

‘Black Hat’ is a slang term often used in reference to unethical search engine optimization practices; as opposed to ‘White Hat’.  Black hat SEO uses techniques that are effective short term, but probably will result in penalties or a complete ban from search engines in the long run.  So what is ‘Black Hat Social Media’?

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