reputation management

Black Hat Social Media

‘Black Hat’ is a slang term often used in reference to unethical search engine optimization practices; as opposed to ‘White Hat’.  Black hat SEO uses techniques that are effective short term, but probably will result in penalties or a complete… Continue reading ‘Black Hat Social Media’


Common Business Uses for Social Media

Social media is quickly becoming one of the most cost effective ways for businesses to advertise, but social media is more than just getting the word out.  So how are companies using social media currently?


Developing a Social Media Strategy

A lot of businesses are starting to realize the importance of becoming involved in social media.  What stumps most businesses is where to start and how to develop a strategy that will work for them…