WordPress

Get the title for the posts page in WordPress

This little tidbit is for all you WordPress themers out there.  It is important that your theme displays the proper title on the page no matter what settings a user has on their site.  As you probably are already aware, a user can go to ‘Settings’ -> ‘Reading’ in the WordPress admin menu and change what pages are used for the front page and the posts page (aka blog page)…

Continue reading

Standard
WordPress

Optimizing Images in WordPress for Google Image Search

Ever wondered how to get your images to appear in Google Image Search? The process is similar to getting a web page to rank well in Google Web Search: optimize your image so that Google sees your image as relevant content. Let me walk you through a few things that you can do when adding images from within WordPress that will help your images get noticed by the search engines.

Continue reading

Standard
Web Marketing

Online Sales Leads

Is your business struggling to generate online sales leads? It is common knowledge that generating sales leads online can be more effective than traditional methods, not to mention more cost-effective. Given the current economy, businesses are looking to the internet in order to cut marketing costs.  We are going to take a look at different methods of lead generation and how your company might use them.

Continue reading

Standard
WordPress

Choosing a WordPress Theme

Choosing a WordPress theme can be a confusing task for a lot of people.  Everyone can choose a theme that looks nice, but being able to head off potential problems before you launch a theme on a live site is extremely important.  As a WordPress developer, I am often asked to review WordPress themes for clients.  In order to avoid major issues, I recommend doing the following checks on any theme that you are seriously considering.  These checks are listed in the order that they should be done…

Continue reading

Standard
Search Engine Optimization

Redirect Old Domain to New Domain via .htaccess

When you migrate a site from one domain to another, it is very important that you don’t break all the links that you built to your old domain. Proper redirection of all the pages on the old domain to the same location on the new domain will ensure that visitors to the old domain will end up in the right place.  A failure to redirect will result in a loss of visitors as well as search engine rankings.

Continue reading

Standard
Web Marketing

Black Hat Social Media

‘Black Hat’ is a phrase originally coined to refer to a type of hacker — one who “violates computer security for little reason beyond maliciousness or for personal gain.” In the search marketing world, “black hat SEO” refers to techniques and tactics that increase search engine rankings in ways that fall outside of the search engines’ guidelines or terms of service. (Conversely, “white hat SEO” refers to SEO techniques and tactics that are ethical — i.e., fall within the search engines’ guidelines.) Black hat techniques are typically effective in the short-term but probably will result in penalties or a complete ban in the long run.  So what is ‘Black Hat Social Media’?

Continue reading

Standard