Landing Page Optimization, Web Design

Screen Resolution: Its Impact on Site Design and Conversion Rate

Computer monitors come in all different sizes these days.  Some are small and have a screen resolution of 640 x 480 while others are much larger, such as 1920 x 1200.  It is important to keep in mind what your average website visitor’s screen resolution is for a couple of reasons…

  1. Site Design – If your average visitor has a small screen and your site is designed for a large screen, most of your visitors are going to have to do a lot of scrolling.  Not just vertical scrolling, but horizontal scrolling as well.  I don’t know about you, but having to scroll in multiple directions just to view a website is a bit annoying.
  2. Conversion Rate – If you are trying to optimize your conversion rate, it is important to keep your call to action above the fold.  In other words, you want to make sure that your visitors can see what you are offering and take the necessary action… without scrolling.  Period.  For most sites, this means having your value proposition and ‘Sign Up’ button in the top 300 to 400 pixels of the web page.

Google has a great tool that will give you an idea of what most visitors can see when they visit your site.  Just type in the URL for the web page you want to view!


Leave a Reply

Your email address will not be published. Required fields are marked *