There’s a reason most web development shops don’t proclaim to use every content management system out there. They benefit from ‘specialization’ by being a WordPress shop, or a Drupal shop or a Magento shop. Sometimes you’ll find places that do several – but they don’t do everything, and if they do everything they’re either huge or in a race to the bottom because you can’t be all things to all people.
Well, if you’re a WordPress designer and/or developer but don’t have a niche industry, perhaps you’re spreading yourself thin as well. What if I told you the big money was niche-ing even further and becoming a Realtor WordPress shop, a Pet company WordPress shop, or a Medical WordPress shop? Niching seems to be a hot topic amongst marketing experts, from the old adage “niche until it hurts, and then niche again,” and Nate Parker’s suggestion to “identify your niche and dominate it. And when I say dominate, I just mean work harder than anyone else could possibly work at it.”
How do you decide where to niche?
One way to start might simply to note what kinds of clients have you worked with that you appreciated working with the most. And I don’t just mean, they were fun to hang around or you might end up poor making websites for bands the rest of your life. I mean:
- Who pays on time?
- Who’s businesses to you feel like you can learn the most from?
- Who’s making money hand over fist, and you just get to be helpful in the process?
- Who energizes you to be around?
- Who pushes you to be the best web designer or web developer you can be?
I’ve had great experience with some of the ideas above: realty, pet companies, medical companies, and beyond those therapists/psychologists, travel companies, B2B services, and blogs for fashion and lifestyle brands. A niche can help pre-qualify you for companies of that variety, but it doesn’t always mean it will exclude you from working with other types of companies. This is quite a wide variety so where to niche for the biggest bang?
But really where is the money at when it comes to creating WordPress websites?
One way to really look at what is making WordPress designers and developers money is look at what they are spending on certain keywords with a tool like Adwords, SEMRush or Ahrefs. For the moment we’ll zoom out to use the term web design and then apply that insight to what niches would likely be the most lucrative to go after for WordPress from there.
Pay attention to the volume of searches – which indicates how many people are searching for this and CPC or ‘cost per click’ to see how competitive the terms are in regards to advertising. What we’re looking for is keywords that are high intent, and that people are clearly chomping at the bit to spend ad money on – indicating that the niche is quite lucrative.
Two of the top terms related to Lawyer Web Design:
Pet Company Web Design:
Fashion Web Design:
Psychologists / Therapists Web Design:
B2B Web Design:
Travel Web Design:
At the end of this process, it’s also useful to look at the KD – or Keyword Difficulty in aHrefs’ to see how much competition would hinder your progress at going after these niches. Clearly Lawyers and Therapists are in demand as web design clients, and might be a good target for a WordPress niche, but the psychologist/therapist niche might be easier to get into if we’re looking at Keyword Difficulty.
This is just a sampling of some top niches, but you you can use the aHref’s Keyword Explorer to try some of your own ideas as well.
Tim Brown is a designer, and marketer for Snap Agency – WordPress Minneapolis and creates websites that are built around business goals and that are built to attract traffic through SEO Marketing and increase conversions through Conversion Rate Optimization.