Web Marketing


Happy New Year!

It is that time of year when everyone is drafting their New Year’s resolutions. Resolutions are great because they keep people thinking about how they can improve.  However, they tend to die out by the end of January.  Why?  Because they are just resolutions.

I propose that we turn our resolutions into actionable plans…

  1. Write down your resolutions (or goals) – People who write down their goals and post them in a place where they are constantly reminded about them are most likely to achieve them.
  2. Measure your progress – The sheer act of measuring your progress towards a goal causes you to work harder to achieve it.  Deciding what to measure and what is considered progress also helps you to create better defined goals.
  3. Tell your friends – If you are really serious about accomplishing your goal, you won’t have any problems telling your friends.  After all, they are going to wonder what happened if you just give up.
  4. Take daily action – Break your goal down into smaller steps… we have all heard this one.  But more importantly, always write down the next actionable step that can be done.  Don’t get bogged down in waiting for other people or the right conditions.  Always write down and take one action step every day, no matter how small.

Taking these steps will solidify your intentions, create accountability and ensure constant progress and improvement.

The title of this post is ‘Kaizen’, which is a Japanese word meaning ‘continuous improvement’. This is perhaps my favorite word of all because I am always looking for more efficient ways to get things done, in business as well as my personal life.

In order to hold myself to my own advice, I want to reveal one of my goals for the new year:

To help improve the mobile web by helping the average business better understand how to target mobile users and by helping web developers become more aware of how to make mobile friendly websites.

The start of this initiative can be found at mobilepress.co.  I don’t see my efforts causing a wave of awareness throughout the web, so I intend to measure my success based on the quality of the community I am able to create.  If you are interested in becoming a part of this, please do!

I would love to hear about your New Year’s action plan in the comments below…


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