Web Analytics
Serving Ads – The Smart Way
A lot of businesses look at serving ads on their website in order to monetize it. Having a good system in place for managing ads is very important, especially as your site and the number of ads grow. As a… Continue reading ‘Serving Ads – The Smart Way’
Using Google Campaign Tracking
If you use Google Analytics, it is very easy to include your own tracking variables in your links. Google Analytics will automatically take these variables and return them in your reports! Here is how to build your own link that… Continue reading ‘Using Google Campaign Tracking’
Website Analytics for Beginners
Learn how to set up the free Google Analytics tracking software on your website. Set up your dashboard to include some basic metrics that will help you understand your customers and how they use your site. Continue reading ‘Website Analytics for Beginners’
Conversion Rate
What is a conversion rate? A conversion rate is the percentage of visitors to your website who complete a transaction. A transaction for an e-commerce site is usually a sale. Transactions can be different for every site and could… Continue reading ‘Conversion Rate’
Google Analytics: Using Goals and Events
Ever wondered how to track specific activities that take place on your site? Find out how to use goals and events in Google Analytics to do just that! Continue reading ‘Google Analytics: Using Goals and Events’
Website Traffic Sources
Website traffic can come from different sources: Direct – Direct traffic is anyone who types your domain name into the browser and visits your site, well, directly. There are some technical exceptions to this, but generally this type of traffic… Continue reading ‘Website Traffic Sources’
