Most people are clear on the definition of a landing page. A landing page is just a page on your website where you are driving traffic to, typically from an ad campaign. The whole point of the page is to get new visitors to complete some specific action on the page, such as begin a free trial or even buy a product. The more you test and improve on the page, the more likely visitors to the page are to complete the desired action. So what is the confusion?
Third party social media tools are great for bringing in new visitors and keeping your brand in front of loyal followers. What if you could create your own social media sphere where your visitors can connect with each other? Do you think you would have more people stick around? Continue reading