Landing Page Optimization, Search Engine Optimization, Social Media, Web Marketing

Landing Page Confusion

Most people are clear on the definition of a landing page.   A landing page is just a page on your website where you are driving traffic to, typically from an ad campaign. The whole point of the page is to get new visitors to complete some specific action on the page, such as begin a free trial or even buy a product. The more you test and improve on the page, the more likely visitors to the page are to complete the desired action. So what is the confusion?

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Landing Page Optimization, Search Engine Optimization, Social Media, Web Marketing

Online Sales Leads

Is your business struggling to generate online sales leads? It is common knowledge that generating sales leads online can be more effective than traditional methods, not to mention more cost-effective. Given the current economy, businesses are looking to the internet in order to cut marketing costs.  We are going to take a look at different methods of lead generation and how your company might use them.

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Social Media

Black Hat Social Media

‘Black Hat’ is a slang term often used in reference to unethical search engine optimization practices; as opposed to ‘White Hat’.  Black hat SEO uses techniques that are effective short term, but probably will result in penalties or a complete ban from search engines in the long run.  So what is ‘Black Hat Social Media’?

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Social Media, Web Marketing, WordPress

WordPress and BuddyPress – SEO meets Social Media

Third party social media tools are great for bringing in new visitors and keeping your brand in front of loyal followers.  What if you could create your own social media sphere where your visitors can connect with each other?  Do you think you would have more people stick around? Continue reading

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Social Media

Developing a Social Media Strategy Document

Social media is becoming a mainstream advertising channel and many businesses are still trying to flesh out how to develop a sound strategy.  I am going to provide you with an outline on how to develop your own social media strategy document.  After all, it isn’t really a strategy until it is written out on paper!

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