Most people are clear on the definition of a landing page. A landing page is just a page on your website where you are driving traffic to, typically from an ad campaign. The whole point of the page is to get new visitors to complete some specific action on the page, such as begin a free trial or even buy a product. The more you test and improve on the page, the more likely visitors to the page are to complete the desired action. So what is the confusion?
If you have ever wondered how you should be using the following elements on your webpages, you should check out our new tool:
- HTTP Status
- Page Title
- Canonical Link
- Meta description tag
- Meta keywords tag
- Meta robots tag
Over time, we will be improving the information that this tool returns, but I think we are off to a great start! If you have any issues with it or have any feature requests, let us know by commenting on this post.
When you migrate a site from one domain to another, it is very important that you don’t break all the links that you built to your old domain. Proper redirection of all the pages on the old domain to the same location on the new domain will ensure that visitors to the old domain will end up in the right place. A failure to redirect will result in a loss of visitors as well as search engine rankings.
Ever wondered exactly what Google can and can’t see on your website? Well, we are actually referring to what ‘Googlebot’ can see. Googlebot is Google’s web crawler. Let’s take a closer look…
All too often, I talk to small businesses that are trying to target their local market and want to do search engine optimization. They try to target high volume search terms such as ‘lawn care’ or ‘electricians’. If you are trying to reach your local area through online marketing, there are some simple things that you can do to greatly improve your results… Continue reading
Most people understand what a sitemap is… it is a map of your website! What most people don’t understand is that there are different types of sitemaps and different reasons for having them. Continue reading
A lot of companies advertise that they will submit your site to 500+ search engines. Should you go for it? Continue reading
If you haven’t been keeping up with the latest news in search engine optimization, you might not realize that Google is now using site speed as a ranking factor.
You can see the official announcement on the Google Webmaster Central Blog. It began when Google announced that it wanted to make the web faster, now they are beginning to enforce the speed of the web by using it as a ranking factor.
Search Engine Optimization is the art of taking a website and helping search engines, such as Google, realize the importance and relevance of the site for specific search terms. Search engines utilize automated software to find, read, record, rank and return web pages.