Search Engine Optimization

Optimizing Images in WordPress for Google Image Search

Ever wondered how to get your images to appear in Google Image Search? The process is similar to getting a web page to rank well in Google Web Search: optimize your image so that Google sees your image as relevant content. Let me walk you through a few things that you can do when adding images from within WordPress that will help your images get noticed by the search engines.

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Landing Page Optimization, Search Engine Optimization, Social Media, Web Marketing

Landing Page Confusion

Most people are clear on the definition of a landing page.   A landing page is just a page on your website where you are driving traffic to, typically from an ad campaign. The whole point of the page is to get new visitors to complete some specific action on the page, such as begin a free trial or even buy a product. The more you test and improve on the page, the more likely visitors to the page are to complete the desired action. So what is the confusion?

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Landing Page Optimization, Search Engine Optimization, Social Media, Web Marketing

Online Sales Leads

Is your business struggling to generate online sales leads? It is common knowledge that generating sales leads online can be more effective than traditional methods, not to mention more cost-effective. Given the current economy, businesses are looking to the internet in order to cut marketing costs.  We are going to take a look at different methods of lead generation and how your company might use them.

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Search Engine Optimization

New SEO Tool Just Released

As of today, we have just released our first of many SEO tools to come. The Meta Tag Checker Tool helps you analyze how well you are using SEO related tags on a given web page.

If you have ever wondered how you should be using the following elements on your webpages, you should check out our new tool:

  • HTTP Status
  • Page Title
  • Canonical Link
  • Meta description tag
  • Meta keywords tag
  • Meta robots tag

Over time, we will be improving the information that this tool returns, but I think we are off to a great start!  If you have any issues with it or have any feature requests, let us know by commenting on this post.

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Search Engine Optimization

Redirect Old Domain to New Domain via .htaccess

When you migrate a site from one domain to another, it is very important that you don’t break all the links that you built to your old domain. Proper redirection of all the pages on the old domain to the same location on the new domain will ensure that visitors to the old domain will end up in the right place.  A failure to redirect will result in a loss of visitors as well as search engine rankings.

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Search Engine Optimization, Web Marketing

Local Business Search Marketing

All too often, I talk to small businesses that are trying to target their local market and want to do search engine optimization.  They try to target high volume search terms such as ‘lawn care’ or ‘electricians’.  If you are trying to reach your local area through online marketing, there are some simple things that you can do to greatly improve your results… Continue reading

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Search Engine Optimization

Google Uses Website Speed as a Ranking Factor

If you haven’t been keeping up with the latest news in search engine optimization, you might not realize that Google is now using site speed as a ranking factor.

You can see the official announcement on the Google Webmaster Central Blog.  It began when Google announced that it wanted to make the web faster, now they are beginning to enforce the speed of the web by using it as a ranking factor.

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