Web Marketing
Landing Page Confusion
Most people are clear on the definition of a landing page. A landing page is just a page on your website where you are driving traffic to, typically from an ad campaign. The whole point of the page is… Continue reading ‘Landing Page Confusion’
Online Sales Leads
Is your business struggling to generate online sales leads? It is common knowledge that generating sales leads online can be more effective than traditional methods, not to mention more cost-effective. Given the current economy, businesses are looking to the internet… Continue reading ‘Online Sales Leads’
Automating your E-mail Newsletter with MailChimp
As you may already know, WordPress and other content management systems automatically generate an RSS feed with the content you create. MailChimp is an online e-mail distribution software that can take an RSS feed and use it to fuel an… Continue reading ‘Automating your E-mail Newsletter with MailChimp’
Serving Ads – The Smart Way
A lot of businesses look at serving ads on their website in order to monetize it. Having a good system in place for managing ads is very important, especially as your site and the number of ads grow. As a… Continue reading ‘Serving Ads – The Smart Way’
You Don’t Need A Website… Your Customers Do!
Occasionally I will talk with a small business owner who runs a very successful business and tells me ‘I don’t need a website, I am busy enough as it is’. It is that kind of logic that will keep business owners, well…… Continue reading ‘You Don’t Need A Website… Your Customers Do!’
Local Business Search Marketing
All too often, I talk to small businesses that are trying to target their local market and want to do search engine optimization. They try to target high volume search terms such as ‘lawn care’ or ‘electricians’. If you are… Continue reading ‘Local Business Search Marketing’
Website Grader
Have you ever wondered how your website stacks up against your competition? Wonder no more! Go to the Website Grader website and type in your web address and the addresses of any competitors as well. Hit enter and in moments… Continue reading ‘Website Grader’
Kaizen
Happy New Year! It is that time of year when everyone is drafting their New Year’s resolutions. Resolutions are great because they keep people thinking about how they can improve. However, they tend to die out by the end of… Continue reading ‘Kaizen’
Marketing Logic
There are three major obstacles that must be overcome in any marketing effort: Those who are looking for you may never find you. – Do you know where your potential customers are looking for you? How well have you positioned… Continue reading ‘Marketing Logic’
