Landing Page Optimization
Landing Page Confusion
Most people are clear on the definition of a landing page. A landing page is just a page on your website where you are driving traffic to, typically from an ad campaign. The whole point of the page is… Continue reading ‘Landing Page Confusion’
Online Sales Leads
Is your business struggling to generate online sales leads? It is common knowledge that generating sales leads online can be more effective than traditional methods, not to mention more cost-effective. Given the current economy, businesses are looking to the internet… Continue reading ‘Online Sales Leads’
Check for Broken Links!
How many times have you been to a website, found a link that sounded interesting, and clicked on it only to be taken to a page that says ‘page not found’? Broken links can be extremely frustrating for your website’s… Continue reading ‘Check for Broken Links!’
Screen Resolution: Its Impact on Site Design and Conversion Rate
Computer monitors come in all different sizes these days. Some are small and have a screen resolution of 640 x 480 while others are much larger, such as 1920 x 1200. It is important to keep in mind what your… Continue reading ‘Screen Resolution: Its Impact on Site Design and Conversion Rate’
Impact of Web Design on Conversion Rate Optimization
When looking at your conversion rate and the effectiveness of your landing pages, it is important to take into account the overall design. A poor quality design for your site can severely impact your conversion rate…
The Use of Forms on Landing Pages
Three factors that influence form completion on landing pages: Form Length – One of the major deterrents to completing a transaction online is a form that is overwhelmingly long. If you can’t see all the required fields in one screen,… Continue reading ‘The Use of Forms on Landing Pages’
