Most people are clear on the definition of a landing page. A landing page is just a page on your website where you are driving traffic to, typically from an ad campaign. The whole point of the page is to get new visitors to complete some specific action on the page, such as begin a free trial or even buy a product. The more you test and improve on the page, the more likely visitors to the page are to complete the desired action. So what is the confusion?
Computer monitors come in all different sizes these days. Some are small and have a screen resolution of 640 x 480 while others are much larger, such as 1920 x 1200. It is important to keep in mind what your average website visitor’s screen resolution is for a couple of reasons… Continue reading