Social Media

Black Hat Social Media

‘Black Hat’ is a slang term often used in reference to unethical search engine optimization practices; as opposed to ‘White Hat’.  Black hat SEO uses techniques that are effective short term, but probably will result in penalties or a complete ban from search engines in the long run.  So what is ‘Black Hat Social Media’?

Black Hat Social Media is:

  • Results-driven – focused on quick gains.
  • Dishonest – built on fake profiles and deceptive messages.
  • Annoying – repetitive keywords in profiles and pointless apps are a turn off.

White Hat Social Media is:

  • Relationship-driven – focused on building a quality network.
  • Transparent – what you see is what you get.
  • Interesting – relevant content attracts like-minded individuals.

Black hat social media is basically what happens when companies try to manipulate social media to their advantage. You can’t manipulate the masses to do your bidding.  Perhaps a web crawler or search engine algorithm can be fooled, but real people have more experience at identifying frauds.

Moral of the story: Before you act, ask yourself why you want to take a particular action on the social web.  If broadcasting that reasoning on the social web would make you uncomfortable, it is black hat.


One thought on “Black Hat Social Media

  1. First off, “black hat” is a phrase originally coined to refer to a type of hacker — one who “violates computer security for little reason beyond maliciousness or for personal gain.” In the search marketing world, “black hat SEO” refers to techniques and tactics that increase search engine rankings in ways that fall outside of the search engines’ guidelines or terms of service. (Conversely, “white hat SEO” refers to SEO techniques and tactics that are ethical — i.e., fall within the search engines’ guidelines.)

    You won’t find many definitions for “black hat social media,” so allow me to define it here. Black hat social media is an attempt to utilize a social media site for some kind of gain, using methods that are outside the social media website’s guidelines.

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