Web Marketing

Automating your E-mail Newsletter with MailChimp

As you may already know, WordPress and other content management systems automatically generate an RSS feed with the content you create. MailChimp is an online e-mail distribution software that can take an RSS feed and use it to fuel an e-mail newsletter. Find out how…

Step One – Setup a MailChimp Account

Even if you already use another e-mail service, go ahead and sign up for a FREE MailChimp account!  As long as you don’t have more than 500 subscribers or send more than 3,000 e-mails in a month, there is no cost.  Setup is quick and easy.  If you still feel lost, you can check out one of their tutorial videos to get you back on track.

MailChimp Setup

Step Two – Create an RSS Campaign

Follow the step-by-step process to setup your RSS Campaign on MailChimp.

RSS Campaign Setup

If you are a WordPress user, you can just plug in your WordPress RSS feed URL when asked for the RSS feed URL.  Normally, this is the web address where WordPress is installed with /feed appended on the end.  For example, the WordPress RSS feed for this site is http://www.orderofbusiness.net/feed.   Any RSS feed will work with MailChimp.

Step Three – Blog and your Newsletter Auto-Magically Sends Itself!

The way the MailChimp RSS-driven e-mail campaign works?  You can set it up to send your newsletter either daily, weekly or monthly.  If you don’t have any new posts on your blog, no e-mail is sent.  If there is fresh content, the newsletter is sent automatically at the appointed time.

All you have to do is blog like you normally do and know that your subscribers are getting the latest content.  If you want to send out a special e-mail, just setup a one-time e-mail using the same mailing list!


6 thoughts on “Automating your E-mail Newsletter with MailChimp

  1. Is there anyway to just mail the contents of an html page based on a url automatically? I am autogenerating a newsletter for a client on their site and I would love to just send it out once a week with out having to copy and paste every time.

    • Brent,

      MailChimp can use RSS feeds to generate email campaigns, which means that new WordPress posts can be automatically sent to your email list. However, just mailing the contents of a single page isn’t a typical use case and MailChimp doesn’t really support that. You could code up something that runs on a schedule using the WP pseudo-cron and send the mail using the wp_mail() function. If you are sending a lot of email this way I would recommend utilizing Mandrill ( MailChimp’s transactional email service ) for reliability.

  2. Crawford says:

    Is there a way to set the content to use the WordPress More tag so that the reader has to click to the website to read the rest of the post?

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