Monthly Archives: July 2010

Serving Ads – The Smart Way

A lot of businesses look at serving ads on their website in order to monetize it.  Having a good system in place for managing ads is very important, especially as your site and the number of ads grow. As a… Continue reading ‘Serving Ads – The Smart Way’


You Don’t Need A Website… Your Customers Do!

Occasionally I will talk with a small business owner who runs a very successful business and tells me ‘I don’t need a website, I am busy enough as it is’.  It is that kind of logic that will keep business owners, well…… Continue reading ‘You Don’t Need A Website… Your Customers Do!’


Monitoring Your Web Host

Any serious online business knows that good web hosting is important.  But beyond selecting a good host, it is also important to make sure that your web host is doing their job and to make sure you are alerted the… Continue reading ‘Monitoring Your Web Host’


Developing a Social Media Strategy Document

Social media is becoming a mainstream advertising channel and many businesses are still trying to flesh out how to develop a sound strategy.  I am going to provide you with an outline on how to develop your own social media… Continue reading ‘Developing a Social Media Strategy Document’


Insert a Google Map on Your Website

I get asked by a lot of local businesses how to insert a Google map onto their site.  It is really simple…


Using Google Campaign Tracking

If you use Google Analytics, it is very easy to include your own tracking variables in your links.  Google Analytics will automatically take these variables and return them in your reports! Here is how to build your own link that… Continue reading ‘Using Google Campaign Tracking’