Monthly Archives: January 2010
The Use of Forms on Landing Pages
Three factors that influence form completion on landing pages: Form Length – One of the major deterrents to completing a transaction online is a form that is overwhelmingly long. If you can’t see all the required fields in one screen,… Continue reading ‘The Use of Forms on Landing Pages’
How Search Engines Work
Search Engine Optimization is the art of taking a website and helping search engines, such as Google, realize the importance and relevance of the site for specific search terms. Search engines utilize automated software to find, read, record, rank and… Continue reading ‘How Search Engines Work’
Website Traffic Sources
Website traffic can come from different sources: Direct – Direct traffic is anyone who types your domain name into the browser and visits your site, well, directly. There are some technical exceptions to this, but generally this type of traffic… Continue reading ‘Website Traffic Sources’
Kaizen
Happy New Year! It is that time of year when everyone is drafting their New Year’s resolutions. Resolutions are great because they keep people thinking about how they can improve. However, they tend to die out by the end of… Continue reading ‘Kaizen’
